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Quick start

Publish a franchise offering investors can compare, or raise an enquiry with a brand.

If you are a brand

Verify the business

Publishing requires a verified business seat.

Publish honest numbers

Total investment, not just the franchise fee. The fee is the smallest number available, and a franchisee who runs out of working capital in month four fails loudly and publicly.

State the ongoing terms

Royalty basis — and be clear it is on gross revenue, if it is — plus any marketing fund contribution and minimum royalty.

Define territory precisely

Exclusive, protected or non-exclusive, and how it is bounded. Address the online channel explicitly: an exclusive physical territory that competes with your own direct-to-consumer sales is a dispute waiting to happen. See territory rights.

State the operating model

FOFO, FOCO, COFO — see the models. Investors filter on this.

Publish and handle enquiries

Accepting reveals contact details.

If you are an investor

Complete KYC

Brands are choosing whether to spend credits accepting you.

Raise an enquiry with the brand you chose

It costs credits, goes only to them, and your details are revealed only if they accept. If they reject or go silent, your credits come back.

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