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Product Signals

Structured product listings with specifications, variants and buying context — moderated, with the last approved version staying live while edits are reviewed.

A market signals tool. This is how you get found. The other families are connect & procure — what somebody does about a signal once they have seen one — and market presence.

A product signal is a listing with enough structure that a buyer can decide without a call. "Signal" rather than "listing" is deliberate: the point is not to be present in a directory, it is to carry the information that makes a deliberate enquiry possible.

What a signal carries

GroupContains
Product identity and proofWhat it is, specifications, standards, certifications
Variants and buying contextConfigurations, MOQ, lead time, commercial terms
Trust and lifecycleVerified business identity, moderation state, feedback

At a glance

Who publishesA verified business (business seat)
Who discoversAny verified participant
ModerationEvery publish and edit is reviewed
While an edit is pendingThe last approved version stays live
ContactThrough an enquiry — never listed on the signal

Publishing is free. Costs arise when an enquiry is raised against it — see Costs.

The moderation rule that matters

An edit under review does not take your listing down. The last approved version keeps serving until the new one is approved. A catalog that goes dark every time someone fixes a typo is a catalog people stop maintaining.

How this compares

A directory sells presence: pay for a tier, appear higher, receive whatever comes. Ranking is not for sale here, and a signal is not a lead — discovery never produces a phone number. What it produces is an enquiry the buyer chose to raise and paid to send. See Bidancer vs IndiaMART.

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