What is an exhibitor pass?

A pass is a credential that admits a named person to an event in a defined role. Role decides where they can go and when.

Pass types

Exhibitor pass — for booth staff. Grants early access during build-up and stays valid after visitor hours for dismantle. Allocated per booth, usually by size, with extras purchasable.

Visitor pass — for attendees. Valid during show hours only, often free or low cost, usually requiring registration.

Delegate pass — for conference sessions alongside the exhibition. Paid, and typically includes catering and materials.

Contractor pass — for stand builders. Valid only during build-up and dismantle, usually requiring safety compliance.

Press pass — issued on accreditation, often with early access.

Why verification matters

An unverified visitor registration means the audience is self-declared. Exhibitors pay for access to buyers; if a third of badges say "Director" because that is what people typed, the footfall figure is describing something other than what was sold.

Passes tied to a verified identity, checked at the door, make attendance a fact rather than an estimate.

What people get wrong

Under-ordering exhibitor passes. On-site rates are higher, and swapping one badge between three people is usually a violation of the exhibitor terms.

Ignoring build-up access. A pass valid only in show hours does not get your stand built.

Not collecting badge data at the booth. The badge is the lead; if it is not scanned, the conversation ends when the visitor walks away.

On Bidancer

Passes are issued per attendee against a verified identity and checked in by QR at the door, and a pass can be granted as part of an add-on or shared through a claim link.