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ToolsTrade ShowsQuick start

Quick start

The shortest path from nothing to a published show, and the shortest path to taking part in someone else's.

Four different people read this page. Pick yours.

Running a show

Verify and connect your payment account

Do these first. Nothing can be sold until money has somewhere to land, and it is the usual reason a show cannot be published on the day the organiser wanted. Payments and tax

Create the show

Name, dates, venue. It starts private and nobody else can see it.

Draw the floor and price it

Areas, then booths, then prices by position. Hold your best positions back from launch pricing. Floor plan and booths

Decide who can buy what

Exhibitor and sponsor categories, the packages inside them, add-ons and passes. Categories and packages

Build the public site and publish

The site goes live selling to exhibitors and sponsors. The show's website

Fill the floor

Invite your anchors, take applications for the rest, sell sponsorships.

Close onboarding

The site turns around to face visitors. Now sell tickets.

Run the day

Check people in, watch the floor, make sure exhibitors are capturing leads. On the day

Realistic lead time

Good halls on good dates go twelve to eighteen months ahead, and exhibitors budget a year out. The platform setup is an afternoon; the show is not.

Exhibiting

Find the show and start

You can see packages and the floor before creating an account.

Pick a package and a booth

From the live plan, so you can see what is left and who is near you.

Verify the business

A consent step if you are already verified here; otherwise done inside the flow.

Pay and get your passes

Straight to the organiser. Then order power and services early.

Capture leads at the stand

Scan visitors' passes. They continue as real enquiries afterwards. Leads

Sponsoring

Same flow, different inventory: choose a tier rather than a booth. Read the tier for what is bundled and what is exclusive before the price. Tiers and signing up

Attending

Register on the show's site, or claim a pass someone shared with you — that needs no account at all. Bring the code to the door. Registering and passes

Which seat am I in?

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