Sponsors
Build sponsorship tiers that sell, define what each one actually includes, and move a sponsor from interested to confirmed without the terms living in an email thread.
Sponsorship is usually the highest-margin revenue at a show and the least systematically sold. It tends to live in a deck, a few calls and an email chain, which is where disputes about what was promised come from.
Tiers
You define the ladder. The names are conventional — title, platinum, gold, silver, associate — and the names are the least important part.
What matters is that each tier states precisely what it includes:
Branding
Where the logo appears, at what size, and on what — site, signage, badges, stage.
Speaking
Whether there is a slot, which room, and where in the programme.
Floor space
Whether a booth is bundled, and which one.
Passes
How many, and of what kind.
Exclusivity
Whether the tier locks out competitors, and how the category is defined.
Data
What attendee information is shared, in what form, and on what basis.
Exclusivity is the term that causes arguments
"You'll be our main banking partner" is not a term. "No other bank sponsors at any tier" is. If a sponsor is paying for a category to themselves, that belongs in the tier definition where both sides can see it — not in a message somebody has to find again in eight months.
Where a sponsor can be
Shorter than an exhibitor's route, because there is no floor position to allocate:
Interested
A conversation, or an expression of interest through the site.
Awaiting payment
The tier is agreed and the invoice is out.
Confirmed
Paid, listed, passes issued, entitlements live.
Sponsors are participants, not logos
A confirmed sponsor gets its own view of the show — what they bought, messages with you, and their team. They are taking part, not appearing on a page.
Where a tier includes booth space, the exhibitor surfaces open for them too, so a sponsor with a stand manages it exactly as an exhibitor would.
Selling them
The money
Sponsorship revenue settles into your own payment account with everything else, and Bidancer takes no commission on it. See Payments and tax.
Exhibitors
Invite the businesses you want, take applications from the rest, verify them, and track everyone from first contact to a confirmed, paid booth.
Passes & check-in
Decide who may attend, what each kind of pass allows, what you ask at registration, and how scanning at the door turns registrations into attendance you can prove.